Business model innovation allows new businesses to have a better chance to succeed and prosper.

If you are an individual or a small team not yet operating as a business, starting first on business model innovation sounds like it’s impossible. The world is full of long-standing companies that seem to be serving virtually every conceivable need.

However, can you serve those needs by employing new business models in a better way? Probably you can. And if you can, then you can be the first to compete based on business model innovation.

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The Internet is a bit like the gold rush, with thousands of people rushing into largely uncharted land hoping to make their fortunes.

It is a widely held belief that if you build a website, the entire world will be at your virtual doorstep, credit card in hand, ready to buy whatever it is that you are offering. This simply is not true.

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