Choosing Promotional Items with Appeal
Monday, June 16th, 2008Promotional items offer a ready vehicle to help you connect with the right market for your message.
When you choose promotional items, it’s important to appeal to the sensibilities of the customers that you want to attract. You can read “customers? loosely here ? your intended audience may be your employees if your intent is to increase productivity, or teens in general if your intent is to promote safe driving, etc. No matter what your message or product is, you need to find a way to reach the audience for which it is intended.
Who are you targeting… and why?
Tuesday, May 6th, 2008Tips on who to market too and some advice on who you are marketing too and why it might not be such a good idea
A client of mine emailed me the following question, which opens up the discussion around “who are you targeting… and why?” Keep in mind, this is for a photographer not your typical corporate/government sales environment.
Question: “I can see the power of sending gifts and follow-up. What if sending gifts is forbidden, like government employees, corporations with that policy, how do I get around these obstacles?”