Building relationships with your public is public relations. One way to build connections and relationships is through networking. It is very effective personal PR and one way to reinforce snd let your personal brand shine through.

When we think of public relations what generally springs to mind is publicity or gaining media coverage in the press or on television. But if we think of public relations in terms of “relationships” with our “public”, then there are many other activities where we can promote our product or service ? perhaps even ourselves. People like to do business with people they like and trust so it is vital to build strong rapport and relationships with those we hope to do business with. One effective method of meeting people and doing personal PR is networking.

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